BGL Corporate Solutions Success Story

When BGL Corporate Solutions arrived in the UK, it was a new name to the accounting community. It needed to build brand awareness and generate the qualified pipeline that would prove the investment, at the same time.

FAB did both. BGL now generates 50 high-quality leads at FAB every year, has converted 20% of them into customers, and returns to the show year after year as a fixture in its UK growth strategy.

As a new entrant, BGL chose FAB to embed itself in the accounting community from day one.

Pipeline was never a secondary goal. Lead generation had to sit right alongside brand building and long-term partnerships as the measure of whether an event was worth returning to.

“For us, being new in the UK market, it’s really important to focus on brand awareness and connecting with the accounting industry.”

FAB put BGL in front of a highly relevant, engaged audience that matched its ideal customer profile: decision-makers, key influencers and the practitioners closest to the buying decision. That drove immediate pipeline alongside longer-term brand positioning. In 2025, BGL met the right audience face to face and turned a new name into a familiar one. In 2026, it came back stronger, deepening community ties and partnerships.

“We found that the people we spoke to were the right people — decision-makers, key influencers, or directly connected to that function. We also had people actively seeking us out.”

50 high-quality leads generated at FAB every year
20% conversion rate: customers won from the previous year’s leads
Repeat exhibitor: BGL returns to FAB year on year

BGL has gone from new entrant to recognised name in the UK accounting community. Beyond the numbers, its growth is anchored in what it calls the three C’s: community, connection and client.