HERE’S WHAT THE INDUSTRY HAD TO SAY ABOUT FAB…

“It’s a powerful platform to demonstrate our solutions, strengthen our position and engage the market at scale.” 
Helen Cockle
Senior Sales Director, Small Segment UKI, |  Sage
“The quality of people here is exceptional — accountants and finance professionals actively looking to innovate and automate.” 
Chinyere Hatton
Account Executive |  Modulr
“FAB gives us the space to have deep, meaningful conversations and truly understand what’s shaping the year ahead.” 
Ashley Driver
Head of Events — UK |  Xero
“The leads are not just high in volume — the quality of conversations is what really stands out.” 
Kirsty Mitchell
Director of Practice Marketing and Events |  FreeAgent
“We’re meeting the right decision-makers — with follow-up meetings already in the diary, the results speak for themselves.” 
Alex Stewart
Head of Sales |  Bracket

HOW DO WE DO IT

Our focus is simple: connect you with the right people at the right time, so you can concentrate on building relationships and closing deals. New formats built for sharper conversations and better outcomes:

  • The Accountancy Growth Show — six focused content areas led by the 360 Growth Stage, covering innovation, leadership, efficiency, the future firm, and compliance & regulation.
  • Connected Buyer — 5–7 guaranteed meetings with pre-qualified buyers, matched to active intent signals.
  • Roundtables — invitation-only roundtables connecting sponsors with senior decision-makers to shape thinking and influence key priorities.
  • The Leaders Network — a private forum for senior industry leaders, building relationships and influencing the direction of the profession.
  • Dedicated Networking Zones — spaces designed for meaningful conversations that bring buyers and partners together to build high-value relationships.

Together, these create a high-intent environment where finance and accounting leaders are ready to engage, evaluate and decide — so you have meaningful conversations at FAB that drive real results.

YEAR-ROUND
ENGAGEMENT

MEANINGFUL
MEASURABLE RESULTS

TARGET
YOUR GROWTH-ACCOUNTS

DEDICATED
1-2-1 MEETINGS

  • A group of people interacting at a trade show or conference booth, with one person holding a brochure and another using a smartphone.
  • A man in a black t-shirt gestures towards a screen while speaking with another person at a trade show.
  • A speaker presenting at an event, with a display showing a flowchart on a screen in the background. Attendees are listening, some wearing headsets.
  • A presentation taking place at the Xero Masterclass Theatre, with an audience engaged in the discussion.
  • A person using a facial recognition kiosk labeled
  • A booth at an event featuring the Bright brand, with a group of people engaged in conversation and looking at a presentation screen.

YEAR-ROUND
ENGAGEMENT

MEANINGFUL
MEASURABLE RESULTS

TARGET
YOUR GROWTH-ACCOUNTS

DEDICATED
1-2-1 MEETINGS

  • A group of people interacting at a trade show or conference booth, with one person holding a brochure and another using a smartphone.
  • A man in a black t-shirt gestures towards a screen while speaking with another person at a trade show.
  • A speaker presenting at an event, with a display showing a flowchart on a screen in the background. Attendees are listening, some wearing headsets.
  • A presentation taking place at the Xero Masterclass Theatre, with an audience engaged in the discussion.
  • A person using a facial recognition kiosk labeled
  • A booth at an event featuring the Bright brand, with a group of people engaged in conversation and looking at a presentation screen.

WHO YOU'LL MEET

Across FAB 2027, we expect 8,000+ accounting and finance professionals. 

You’ll be in good company alongside 150+ solution providers and returning names like our Premium Partners Bright, Sage and Xero, plus familiar faces including Credo, Apron Payments, Iris, Dext, TaxCalc, and Zoho.
Panel discussion at an event titled

Finance Leaders

Reach in-house decision-makers actively investing in the systems that run their business.

CFOs, Finance Directors, Heads of Finance.

Two people are engaged in conversation while looking at a phone. One person is holding a coffee cup. There are event banners and attendees in the background.

Small Practice & Bookkeepers

Sell into growing firms choosing the tools that will scale with them.

Practice Owners, Solo Practitioners, Bookkeepers.

A group of people at a coffee stand, with a customer interacting with a staff member, and a menu display in the background.

Mid-tier & Large Practices

Connect with the senior buyers shaping strategy, stacks and spend across larger firms.

Managing Partners, Practice Partners, Advisory Leaders.

A speaker giving a FAB Talk

Tech & Transformation Leaders 

Get in front of the people driving AI, technology and change decisions.

CTOs, Tech Leads, L&D.

8000+

Visitors

80%

Would Return

+44

NPS Score

Solution Providers

115

Connected Buyer Meetings

8000+

Visitors

80%

Would Return

+44

NPS Score

150

Solution Providers

115

Connected Buyer Meetings

  • A group of people interacting at a trade show or conference booth, with one person holding a brochure and another using a smartphone.
  • A man in a black t-shirt gestures towards a screen while speaking with another person at a trade show.
  • A speaker presenting at an event, with a display showing a flowchart on a screen in the background. Attendees are listening, some wearing headsets.
  • A presentation taking place at the Xero Masterclass Theatre, with an audience engaged in the discussion.
  • A person using a facial recognition kiosk labeled
  • A booth at an event featuring the Bright brand, with a group of people engaged in conversation and looking at a presentation screen.

WHAT YOU’LL GAIN

  • Year-round engagement — consistent visibility with decision-makers, powered by AccountingWEB.
  • Targeted growth — reach your core audience of senior, high-intent buyers.
  • Meaningful conversations — curated introductions and 1-to-1 meetings driven by data and intent.
  • Measurable impact — transparent reporting on what actually moved the dial.

Build momentum before, during and after the show. With AccountingWEB’s audience warming your prospects, you stay visible to senior decision-makers all year. We target the right firms and roles, line up one-to-one meetings with active buyers, and keep conversations moving. 

Enquire to Partner For 2027

Connect with accounting and finance professionals who influence buying decisions. Register your interest to explore stand options, sponsorship opportunities, and 365 days of engagement through FAB 2027.

One of the team will get back to you in the next 24 hours