How Allica Bank became the #1 voice in UK Accounting
Discover how Allica Bank went from almost no awareness among UK accountants to the top share of voice in UK accounting media.
How Xero exceeded expectations at FAB by maximising lead volumes
See how Xero turned FAB into its biggest lead haul to date, with standing-room-only theatre sessions and maximising lead volume.
Inside FAB 2026: what our exhibitors say
How Xero builds lasting connections with accountants at FAB
Ashley Driver, Head of Events UK at Xero, tells us why FAB is a key moment in Xero's calendar and how they make the most of two days in front of the right audience.
How FreeAgent gets face time with practices at FAB
Kirsty Mitchell, Director of Practice Marketing and Events at FreeAgent, explains how FAB helps them build real relationships with practices in person.
How Bracket turns show-floor conversations into pipeline at FAB
Alex Stewart, Head of Sales at Bracket, shares why FAB is a priority for their sales team and how meeting decision-makers face to face leads to better conversations.
How Sage connects with firms and practices at FAB
Helen Cockle, Senior Sales Director Small Segment UKI at Sage, explains why FAB is the place to meet practices and businesses, and how Sage makes the most of it.
How Dext shares product expertise with practices at FAB
Matt Whiteley, Product Domain Expert at Dext, shares how FAB gives Dext time with accountants to talk through their day-to-day challenges in person.
How Cottons Group raises its profile with the profession at FAB
Ana Dima, Head of Marketing at Cottons Group, tells us how FAB helps Cottons Group raise its profile across the profession and stand out in a crowded market.

