When Allica Bank entered the UK accounting market, it had almost zero brand awareness with accountants. To build credibility and trust, the team needed to connect with the professionals who guide businesses on financial decisions every day.
“We didn’t have many accountants we worked closely with. We needed to see if we had a voice here.”
— Sophie Hossack, Head of Partnerships, Allica Bank
The challenge
With a new partnership channel starting from scratch, Allica faced two key hurdles:
- Breaking through a space where banks rarely engage.
- Earning trust from a sceptical, insight-driven audience.
Allica needed more than event visibility. They needed a consistent, year-round presence in the accounting community.
Why FAB
Allica chose to partner with FAB and AccountingWEB to embed itself deeply within this audience.
“If we’re going to enter the market, we knew we had to be in the room for multiple years.”
— Sophie Hossack, Head of Partnerships, Allica Bank
FAB’s curated audience of tech-forward, digitally enabled firms meant that every interaction had purpose. Accountants arrived informed and ready to explore new tools for their clients, allowing Allica to hold solution-driven conversations that built trust.
Beyond events, Allica extended its reach on FAB’s editorial ecosystem - AccountingWEB (the largest online platform for UK accounting professionals) by using news articles, research, email promo, and editorial alignment and to meet their community year-round on a trusted platform.
“It’s a 365-days-a-year engagement — not just the month before or after the event.”
— Sophie Hossack, Head of Partnerships, Allica Bank
The results
Allica’s multi-year partnership with FAB, Accounting Excellence, and AccountingWEB delivered the following outcomes after FAB 2025.
- 140 highly qualified leads generated at FAB 25 — up year-on-year.
- 60% of leads made client referrals, with deposits averaging £100,000.
- 20% of Allica’s current account openings are attributed to the Allica Partnerships team.
“Two years ago, an accountant came to our stand at FAB frustrated with his high street bank. He left confident enough to sign up with Allica on the spot — and has since introduced us to multiple clients.”
— Sophie Hossack, Head of Partnerships, Allica Bank
Allica Bank has transformed from an unknown entrant into a trusted partner and advocate-backed brand within the accounting community. Through FAB’s 365-day engagement platform, Allica continues to build lasting relationships that drive tangible business growth. Allica Bank is now regularly cited as one of the UK’s fastest ever growing Fintechs.
