HERE’S WHAT THE INDUSTRY HAD TO SAY ABOUT FAB…

APPLY TO SPONSOR OR EXHIBIT AT FAB 2027 (opens in a new tab)
“It’s a powerful platform to demonstrate our solutions, strengthen our position and engage the market at scale.” 
Helen Cockle
Senior Sales Director, Small Segment UKI, |  Sage
“The quality of people here is exceptional — accountants and finance professionals actively looking to innovate and automate.” 
Chinyere Hatton
Account Executive |  Modulr
“FAB gives us the space to have deep, meaningful conversations and truly understand what’s shaping the year ahead.” 
Ashley Driver
Head of Events — UK |  Xero
“The leads are not just high in volume — the quality of conversations is what really stands out.” 
Kirsty Mitchell
Director of Practice Marketing and Events |  FreeAgent
“We’re meeting the right decision-makers — with follow-up meetings already in the diary, the results speak for themselves.” 
Alex Stewart
Head of Sales |  Bracket

YEAR-ROUND
ENGAGEMENT

MEANINGFUL
MEASURABLE RESULTS

TARGET
YOUR GROWTH-ACCOUNTS

DEDICATED
1-2-1 MEETINGS
  • A group of people interacting at a trade show or conference booth, with one person holding a brochure and another using a smartphone.
  • A man in a black t-shirt gestures towards a screen while speaking with another person at a trade show.
  • A speaker presenting at an event, with a display showing a flowchart on a screen in the background. Attendees are listening, some wearing headsets.
  • A presentation taking place at the Xero Masterclass Theatre, with an audience engaged in the discussion.
  • A person using a facial recognition kiosk labeled
  • A booth at an event featuring the Bright brand, with a group of people engaged in conversation and looking at a presentation screen.

YEAR-ROUND
ENGAGEMENT

MEANINGFUL
MEASURABLE RESULTS

TARGET
YOUR GROWTH-ACCOUNTS

DEDICATED
1-2-1 MEETINGS
  • A group of people interacting at a trade show or conference booth, with one person holding a brochure and another using a smartphone.
  • A man in a black t-shirt gestures towards a screen while speaking with another person at a trade show.
  • A speaker presenting at an event, with a display showing a flowchart on a screen in the background. Attendees are listening, some wearing headsets.
  • A presentation taking place at the Xero Masterclass Theatre, with an audience engaged in the discussion.
  • A person using a facial recognition kiosk labeled
  • A booth at an event featuring the Bright brand, with a group of people engaged in conversation and looking at a presentation screen.

Why Fab Is Different

Partnership with purpose. Results that last all year.   

DOWNLOAD THE FAB 2027 EXHIBITOR & PARTNER PACK (opens in a new tab)

Powered by AccountingWEB — all year

We’re the only accountancy event backed by a full-time editorial and audience team. That means live intent signals, targeted campaigns and content that pulls buyers towards you — not just footfall past a stand.

Meet buyers when they’re buying.

Target senior leaders with data-driven outreach, secure guaranteed 1-to-1 meetings matched to live intent, and convert warmer conversations onsite.

Measure what
matters

From campaign engagement to booked demos and post-event pipeline, you’ll see clear, comparable ROI you can take into 2027 and beyond.

A HIGH-INTENT AUDIENCE, ACTIVELY INVESTING.

FAB connects you with senior decision-makers actively investing in AI, MTD, regulation and growth — firms with real needs and live budgets.

69%

of FAB ’26 attendees were involved in purchasing decisions
30%

held direct buying authority
74%

discovered new suppliers at FAB ’26
80%

 are planning to return

A HIGH-INTENT AUDIENCE, ACTIVELY INVESTING.

FAB connects you with senior decision-makers actively investing in AI, MTD, regulation and growth — firms with real needs and live budgets.

69%

of FAB ’26 attendees were involved in purchasing decisions
30%

held direct buying authority
74%

discovered new suppliers at FAB ’26
80%

 are planning to return

WHO YOU'LL MEET

FAB is built for an audience with real priorities and active decisions — commercially active, focused on performance, and ready to engage.
Panel discussion at an event titled

Finance Leaders

Reach in-house decision-makers actively investing in the systems that run their business.

CFOs, Finance Directors, Heads of Finance.

Two people are engaged in conversation while looking at a phone. One person is holding a coffee cup. There are event banners and attendees in the background.

Small Practice & Bookkeepers

Sell into growing firms choosing the tools that will scale with them.

Practice Owners, Solo Practitioners, Bookkeepers.

A group of people at a coffee stand, with a customer interacting with a staff member, and a menu display in the background.

Mid-tier & Large Practices

Connect with the senior buyers shaping strategy, stacks and spend across larger firms.

Managing Partners, Practice Partners, Advisory Leaders.

A speaker giving a FAB Talk

Tech & Transformation Leaders 

Get in front of the people driving AI, technology and change decisions.

CTOs, Tech Leads, L&D.

Enquire to Partner For 2027

Connect with accounting and finance professionals who influence buying decisions. Register your interest to explore stand options, sponsorship opportunities, and 365 days of engagement through FAB 2027.

One of the team will get back to you in the next 24 hours
8000+

Visitors
80%

Would return
+44

NPS Score
150

Solution Providers
115

Connected Buyer Meetings
8000+

Visitors
80%

Would return
+44

NPS Score
150

Solution Providers
115

Connected Buyer Meetings