Your TICKET TO 365 DAYs of ENGAGEMENT WITH the accounting community

Most shows give you two days on a stand. FAB gives you a year of momentum. From the day you join, we use AccountingWEB’s daily audience of 30,000+ finance professionals to warm your prospects, match you to active buyers, and line up qualified conversations with senior decision-makers before you arrive at the NEC.

Trusted by 100+ leading providers – including Bright, FreeAgent, Intuit Quickbooks, Iris, Sage, Xero and more.

FAB Welcome
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Year-round
engagement
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Meaningful
measurable results
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Target
your growth-accounts
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Dedicated
1-2-1 meetings
FAB Welcome

why fab is different

  • Powered by AccountingWEB – all year
    We’re the only accountancy event backed by a full-time editorial and audience team. That means live intent signals, targeted campaigns, and content that pulls buyers to you – not just footfall past a stand.
  • Meet buyers when they’re buying
    Target your core audience of senior leaders with data-driven outreach, book dedicated 1-to-1 meetings, and convert warmer conversations onsite.
  • Measure what matters
    From campaign engagement to booked demos and post-event pipeline, you’ll see clear, comparable ROI.

 

Talk to us about partnering

WhO WILL BE THERE

Across FAB 2026 we expect 6,000+ accounting and finance professionals, including:

1,000 in-house finance leaders – FDs, CFOs and controllers

1,500 partners and directors from mid-tier & large practices

2,000 leaders from small, growing firms

You’ll be in good company with returning names like our Premium Partners Bright, Sage and Xero, the familiar names of Apron Payments, Dext, TaxCalc, Wolters Kluwer and Zoho, and 2026 entrants including Jobmate, Moyola Payroll, HTFT Partnership and Artifact AI.

 

Who You'll Meet

6000+visitors

2500+returning visitors

50%small firms

30%mid to large firms

20%financial accountants

How do we do it?

Our focus is to connect you with the right people at the right time so you can concentrate on building relationships and closing deals. 
Have meaningful conversations at FAB that drive real results.

Continuous, targeted
visibility

Gain consistent visibility with decision-makers and growth-focused firms. Keep your brand top-of-mind with year-round exposure.

Direct access to ideal
customers

Connect with your customers using data-driven targeted marketing. Book 1-2-1 meetings and run customised campaigns. Meet the people who are ready to do business.

Proven roi
with measurable impact

See the results clearly with measurable reporting metrics, including leads, demos, and post-event analysis. Maximise and monitor your return.

 

WhAT YOU'LL GAIN

  • Year-round engagement – consistent visibility with decision-makers.
  • Targeted growth – reach your core audience.
  • Meaningful conversations – curated introductions and meetings through data-driven insights.
  • Measurable impact – transparent reporting on what moved the dial.

Build momentum before, during and after the show. With AccountingWEB’s audience warming your prospects, you stay visible to senior decision-makers all year. We target the right firms and roles, line up one-to-one meetings with active buyers, and keep conversations moving. Onsite, compare and convert faster. After the event, see what worked with clear reporting you can take into Q2 and beyond.

Talk to us about partnering → 

FAB Welcome

Fab 2025 filled up fast - here's what you had to say...

Get your free ticket for 2026
Conrad Ford, Chief Product & Strategy Officer, Allica Bank

"FAB is an amazing place to see what's going on in the industry... it's a highlight of the year."

Conrad Ford
Chief Product & Strategy Officer Allica Bank
Grant Picknell, General Manager UK & Ireland, DEXT

"FAB gives us the opportunity to connect with so many different accountants and bookkeepers. What's so fantastic about being here is the breadth and depth of practices you talk to, from solo practitioners right up to large, multi-national firms."

Grant Picknell
General Manager UK & Ireland Dext
Pete McGrath, Head of Marketing, Mercia Group

“It’s a great event that consistently delivers valuable conversations and brand visibility."

Pete McGrath
Head of Marketing Mercia Group
Samuel George, UK Country Manager, TaxDome

"We’ve loved exhibiting at FAB. It’s a great source of new leads — we scan lots of badges and consistently have new prospects in our pipeline. The face-to-face conversations here are so much more engaging than anything you get over the phone or email."

Samuel George
UK Country Manager TaxDome
Billie Mcloughlin ACCA, Practice Consultant, 2020 Innovation

“It’s been an extraordinary two days here at FAB and we’ve had so many meaningful conversations and in the two sessions I’ve done, the audience have been amazing, so engaging…it’s just amazing to see so many people that are here having a great day”

Billie Mcloughlin ACCA
Practice Consultant 2020 Innovation
Gem Malek, Practice Partnerships Consultant, FreeAgent

“FAB has been incredibly busy and a great opportunity to generate interest and conversations with new and existing partners."

Gem Malek
Practice Partnerships Consultant FreeAgent
Nathan Garfoot, Business Development Manager, Penfold Saving

“FAB is a great way to speak to accountants, bookkeepers, and payroll pros who are ready to make changes. The conversations are deeper and more meaningful - we’re achieving exactly what we want by being here.”

Nathan Garfoot
Business Development Manager Penfold Saving
Lucy Cohen

“The vibe, the vendors, it's all just come together to make a really exciting event, and I've loved every minute of it”

Lucy Cohen
Co-Founder & CEO Mazuma
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