Making meaningful connections – without the awkward small talk
If the phrase “working the room” fills you with dread, you’re not alone. For introverts, the idea of professional networking can feel like a forced performance – draining, awkward, or just not worth the effort.
But here’s the good news: effective networking doesn’t have to mean being the loudest person in the room or constantly selling yourself. In fact, many of the qualities introverts naturally bring to the table – listening, observation, one-to-one rapport – are exactly what make for better business relationships.
At FAB 2026, we’re designing experiences to work for everyone – not just the extroverted or outspoken. Whether you're an accountant, bookkeeper or CFO, this is your guide to making networking feel more natural (and even enjoyable).
1. Redefine what networking means
Forget handing out business cards to anyone with a lanyard. Networking is simply about finding points of connection – with people who might teach you something, share a challenge, or even become a future collaborator.
As one FAB delegate put it last year: “It wasn’t about selling. It was about finding my people.”
Start by reframing your goal: don’t aim to ‘work the room’. Aim to leave with three useful conversations and one follow-up worth pursuing. That’s success.
2. Pick your moments — and your spaces
Large, noisy networking hours can be overwhelming. So play to your strengths. Seek out:
- Smaller sessions like workshops and roundtables.
- Theme-based networking where the topic gives you something to focus on.
- Quiet spaces between sessions where relaxed chats happen more naturally.
At FAB, we’re big believers in structured networking and breakout zones designed for real conversation. Watch for sessions tagged as “peer-led” or “interactive” in the programme – they’re often the best places for quieter attendees to shine.
3. Use prep to reduce pressure
One of the most powerful tools for introverts is preparation. A few things you can do before arriving:
- Make a shortlist of people or companies you’d like to speak to.
- Note a few talking points about recent projects or challenges you’re working on.
- Plan your opening line (something as simple as “What did you think of that session?” works wonders).
- Set time boundaries – e.g., “I’ll spend 45 minutes in the expo, then take a break”.
FAB’s content and speaker line-ups make it easy to identify who’s worth looking out for in advance.
4. Focus on listening, not performing
You don’t need to dominate the conversation to make an impact. Asking thoughtful questions and listening well often makes you the most memorable person in the room.
Try these:
- “What are you working on right now that’s exciting (or frustrating)?”
- “How are you finding [insert hot topic like AI, MTD, or hiring]?”
- “Is this your first time at FAB?”
Most people love being asked about themselves – and you’ll naturally steer the conversation into useful territory.
5. Don’t force the follow-up
Not every conversation needs a follow-up. But if someone sparks a genuine connection, jot down a few notes after you talk and drop them a short message on LinkedIn or email within a few days. Keep it simple and specific:
“Really enjoyed our chat about VAT headaches – let me know how that new process goes.”
“Would love to hear more about how you’re using [tool/platform]. Want to grab a coffee sometime?”
One thoughtful message is more valuable than a pile of generic contacts.
Why FAB works for introverts
One of our priorities at FAB 2026 is creating a space where everyone feels they can connect – without having to shout to be heard. That’s why we’re investing in:
- Peer-led discussions and workshops, where depth matters more than delivery.
- Smaller, themed networking hubs, focused on shared challenges or roles.
- Quiet spaces and breakout areas, so you can recharge between sessions.
We also brief our speakers and session leaders to be inclusive and to encourage open, honest discussion – not just buzzwords from the stage.
You don’t need to be loud to be remembered
Introverts bring huge value to events like FAB – often forming the most thoughtful connections, asking the smartest questions, and noticing what others miss.
So if you’re booking your ticket and feeling a bit of trepidation, know this: you’re not alone, and you don’t have to fake it to benefit. Just be curious, be yourself, and give yourself space to enjoy it in your own way.
FAB 2026 takes place 11-12 March at the NEC, Birmingham. You bring the questions – we’ll create the space for the right conversations.
