What “powered by AccountingWEB” really means for exhibitors
AccountingWEB is not a logo we stick on the door – it is the engine that drives footfall, insight and qualified leads before, during and after the Finance, Accounting & Bookkeeping Show (FAB). If you are sizing up where to place next year’s stand budget, here is why that connection matters.
An audience you will not find anywhere else
Every working day, more than 30,000 accountancy and finance professionals visit AccountingWEB for news, guidance and peer advice. Add a permission-based database of 350,000 contacts and you have the UK’s largest, most engaged community in the sector. Exhibitors tap straight into that reach: your product stories land in front of decision-makers months before the doors open and keep working long after the last badge is scanned.
Data-driven matchmaking
Our journalists see what readers click, comment on and share. That real-time behaviour shows which tools, pain points and regulations sit at the top of the agenda. We feed those signals into the FAB meeting platform, nudging the firms who need your solution to book a slot at your table. Result – fewer tyre-kickers, more purposeful conversations.
Editorial credibility that money cannot buy
Sponsored copy has its place, but nothing beats an independent write-up. When AccountingWEB’s newsroom covers a problem your software fixes, you inherit third-party endorsement that cuts through vendor noise. During the show our reporters roam the floor, filming live demos and interviewing exhibitors for rapid-fire articles and social clips. Your stand can trend before lunch.
Year-round content opportunities
FAB is a two-day focal point, yet the content machine runs 365 days. Exhibitors gain priority access to guest-column slots, webinar partnerships and podcast appearances. Each touchpoint pushes visitors back to your stand booking page and keeps your pipeline warm until contract time.
A programme designed around solution-seeking buyers
Because AccountingWEB curates the sessions, the agenda mirrors the issues that mid-tier firms, finance teams and bookkeeping practices raise in comments and forums. Delegates arrive with action lists and budgets, not swag bags. That means higher intent and better conversion for exhibitors.
Practical support from people who know events
You still get the nuts and bolts: stand build advice, lead-capture tech, marketing toolkits. The difference is the layer of editorial and data expertise wrapped around those basics – a package no conventional trade-show organiser can match.
Secure your stand now and plug into the AccountingWEB engine behind FAB.
