Why Connected Buyer meetings work for busy finance and accounting leaders
When your diary is full and inbox overflowing, the last thing you want is a day of wandering a trade show hoping to “spot something useful”. The Connected Buyer programme at FAB 2026 flips that experience entirely. It gives finance leaders a fast, focused way to meet the right suppliers, solve real problems, and walk away with clarity — not more homework.
How it works
Ahead of the event, you tell us what you’re planning for the next 12–18 months: upgrading reporting, fixing expenses, preparing for MTD, improving cash control, tightening payroll, exploring AI — whatever’s on your agenda. Our team matches you with carefully selected top tier solution providers who can actually help. No cold pitches. No random stand chats. Just relevant, practical conversations.
You arrive at FAB with a shortlist already prepared, meetings booked, and everyone briefed. It means you spend your time doing the useful bit: asking questions, exploring options, comparing approaches, and deciding what deserves your attention.
What’s in it for you
• Clarity, fast: Skip the endless research and get straight to the good options.
• Real conversations, not sales patter: Suppliers know your priorities going in, so you can get straight to the “show me how this solves my problem” stage.
• Better decisions: Seeing multiple vendors back-to-back makes the trade-offs obvious: fit, cost, set-up, support, risk.
• Protected time: Meetings are built into your schedule — no juggling, no rushing, no missed conversations.
• Confidence for the year ahead: You leave with a shortlist, next steps, and the information you need to advise partners, boards, clients or teams.
Why we built it
Finance and accounting leaders tell us the same thing every year: “I know there are great tools out there — I just don’t have the time to look properly.” Connected Buyer is designed to remove that friction. It turns a full hall of vendors into a curated set of high-value meetings. It’s the least stressful, most productive part of FAB for time-poor professionals who still need to make smart decisions.
If you want to sharpen your shortlist, challenge assumptions, and leave FAB with a plan you can use straight away, Connected Buyer is the simplest way to get there.
