New year, new focus: How FAB is shaping AccountingWEB’s editorial evolution

 

As we step into 2025, AccountingWEB is refreshing its editorial approach to better serve the professional community – and the Festival of Accounting & Bookkeeping (FAB) is right at the heart of this evolution. With the accounting and finance world moving at top speed, their mission is clear: deliver sharper, more tailored content that tackles the challenges and opportunities you face every day.

 

“We’re focusing on continual progress and improvement, ensuring every article provides practical insights and actionable value for our readers,” says Joanne Birtwistle, editorial director for Sift.

 

A renewed editorial approach

AccountingWEB’s editorial team is diving deeper into the issues that matter most to accountants, bookkeepers, and finance professionals – whether it’s regulatory changes, emerging tech, or business growth. Last year, AccountingWEB moved to a mixed-content email format, featuring diverse topics in each daily newsletter rather than following rigid schedules like “Tax Mondays” or “Practice Tuesdays.”

 

“Switching to a mixed-content format gave our editorial team the freedom to focus on what’s most important to our audience,” says Birtwistle.

 

“This shift allows them to focus on relevance and quality, a strategy that’s been met with enthusiastic support from the community.”

 

Community-driven insights

One of AccountingWEB’s biggest strengths is its close connection to readers and members, powered by insights gathered through forums, research, the Accounting Excellence Awards, and especially the Festival of Accounting & Bookkeeping (FAB).

 

At FAB 2025, we’ve designed content stages to align with your professional profile:

 

  • Business of Finance Stage: Supporting CFOs and finance leaders in their strategic roles.
  • Practice Accelerator Stage: Equipping practice owners with the tools to grow and scale.
  • Progressive Firm Stage: Addressing leadership, innovation, and growth for mid-tier and larger firms.
  • Bookkeepers’ Retreat: Tackling the unique challenges of the bookkeeping community.
  • The Circle Stage: Home to universal content from industry leaders like Rebecca Benneyworth, Ray McCann, and Paul Aplin.

 

“These events and one-to-one research interviews provide invaluable insights into the day-to-day challenges our readers face,” says Birtwistle.

 

“That intelligence flows through everything we do, ensuring that AccountingWEB delivers content that’s genuinely helpful and relevant.”

 

Personalised for the reader’s needs

In 2025, AccountingWEB is taking another step toward personalisation. Encouraging readers to log in to access content gives the company a clearer idea of who engages with what, enabling them to deliver more of what truly matters to each segment of the audience.

“This isn’t about restricting access,” explains Birtwistle. “It’s about serving our core audience better by identifying their needs and tailoring content to meet them.”

 

This data-driven approach helps them differentiate between loyal readers and one-time visitors, ensuring AccountingWEB remains the go-to resource for accountants, bookkeepers, and finance professionals.

 

What’s next for AccountingWEB?

AccountingWEB’s goal for 2025 is simple: to help you navigate the road ahead – whether that means growing your practice, adapting to new regulations, or leveraging the latest tech. Through sharper content and deeper insights, they aim to give you the tools, inspiration, and community connections (with help from FAB) to succeed.

 

“This is a journey,” says Birtwistle. “We’re evolving to meet your needs, and we’re excited for what lies ahead.”

 

Join us at FAB 2025

 

If you’re ready to see these editorial insights in action, FAB 2025 on 12–13 March at the NEC in Birmingham offers an up-close look at how AccountingWEB’s community-driven approach comes to life. Experience tailored sessions, hands-on demos, and networking opportunities designed to empower every professional – from sole practitioners to leaders of large firms.

 

Together, let’s make 2025 a year of growth, innovation, and community. We can’t wait to share the journey with you.

Don’t miss a thing!

Want to get the latest news straight to your inbox? Just leave us your details, and we’ll send you the latest on the event from the team at FAB, our partners, and speakers, as well as the latest whispers on budgets and other essential news from the AccountingWEB crew.

Proudly powered by

Premium Partners

Platinum Partners