Practical AI for you, your clients, and your team
Designed as a hands-on dedicated growth hub, the AI Labs give you the space, confidence and practical tools to turn AI into real progress for your firm, team or organisation.
This is not about abstract future thinking. It’s about practical AI workflows you can use immediately to improve productivity, create capacity and unlock new value.
Register your interest in AccountingWEB AI Labs with Sage and be the first to hear when speakers and booking information are released.

Who the AI Labs are for
AI readiness varies widely across the profession. The AI Labs are designed for everyone, with sessions and experiences mapped to three core personas.
Digital Traditionalists
For those who value proven workflows and feel overwhelmed by rapid change. You’ll gain clarity, reassurance and simple starting points, with safe, zero‑cost ways to reduce admin and lighten workloads without disrupting how you already work.
Observers
For those who have experimented with AI and want to see how it fits into real daily work. You’ll learn practical, low‑risk workflows you can use immediately, with guidance on accuracy, judgement and introducing AI safely across your team.
Adopters
For those already using AI and ready to scale its value. You’ll explore governance, integration and automation, with a focus on building consistent, reliable AI‑enabled workflows that support growth at scale.
How you will feel when you leave
Every attendee will leave the AI Labs feeling:
- Empowered to use AI in their own work
- Reassured that AI can be safe, practical and controlled
- Inspired to improve how their firm or team operates
- Confident in a partner they can trust for growth
AccountingWEB AI Labs is not just another feature on the show floor.
It’s a working hub built around real workflows, real safeguards and real growth opportunities; designed to help you move forward with confidence in an AI‑enabled world.
Register your interest now to stay ahead of the AI shift and secure priority updates for the AI Labs.









