The show where problems meet people who can solve them
The Finance, Accounting & Bookkeeping Show (FAB) exists for one reason: to put the right vendors and experts in front of finance professionals who need answers now, not in six months’ time.
Because FAB is powered by AccountingWEB’s 30,000-strong daily readership, we see – in real time – the searches finance teams run, the articles they share, and the pain points they debate in the comments. Those live intent signals shape everything:
- Which suppliers make the cut
- The sessions our journalists curate
- The meetings we pre-book
The result? Every talk, round table, and ‘How do I fix this?’ chat on the NEC show floor is the culmination of 365 days of targeted engagement. Pipelines move faster, projects launch sooner, and ROI lasts long after the stand graphics come down.
How the “always-on” engine works
- Daily insight: 350,000 AccountingWEB users flag their priorities whenever they read, click or comment.
- Intent matching: Our data team pairs those users with vendors able to meet budget, timeline and tech-stack needs.
- Qualified introductions: By the time buyer and seller shake hands in Birmingham, both know why they’re there and what a good outcome looks like.
No trawling aisles. No shallow scans of badge after badge. Just focused conversations that clear roadblocks and release growth.
What the show has in store for:
Large-firm and enterprise leaders
Big firms arrive with multi-entity challenges and board-level scrutiny. FAB answers with:
- Top tier vendors (Sage, Bright, Wolters Kluwer, etc) alongside deep-dive sessions on MTD, AI governance and talent retention.
- Data-driven 1-2-1 matching, so you meet suppliers who can integrate at scale and prove ROI in months, not years.
Mid-tier practices
Growth-minded firms need margin protection, merger insight and tech that scales. FAB delivers:
- Practice suites from TaxCalc, Dext, Capium and FreeAgent – ready to show you how to scale.
- Peer-to-peer networking sessions where you can discuss pricing, M&A and advisory upsell.
Finance teams in business (CFOs, FDs, controllers)
Industry finance leaders balance cash, risk and talent every day. At FAB you get:
- AP/AR game-changers such as Apron Payments, PayCircle and Zoho lined up for pre-booked proofs-of-concept.
- Board-ready insight on ESG data, scope-3 reporting and AI-driven forecasting from our newsroom-led content agenda.
Secure your place
The first wave of exhibitors is live and the 1-2-1 connected buyer experience is being refined. Lock in your FREE ticket for 11-12 March 2026 and step onto a show floor built around your next breakthrough.
